Tag: We value every pair of our glasses in its unique design and exquisite
craftsmanship rather than in dollars.
Brand Story – Established by one of the vanguard in eyewear manufacturing industry, RETROCRAFT was given with the exceptional aptitude of extraordinary design and engineering skills for optical frames and sunglasses under the notable brand names. With the experience from the past and insight for the future, RETROCRAFT define itself as a high quality contemporary eyewear brand.
By taking “ R” from Retro and “ C” from Craft, the logo speaks vividly for it’s direction and practice of blending significant designs and superior
craftsmanship from last centuries to nowadays, RETROCRAFT is made to be the new classic.
Background – Alongside with a strong support of fine Italian craftsmanship base in Italy, RETROCRAFT inherited over 50 years of industrial proficiencies, as well as an exclusive team set up particularly for our collections. Besides the ISO 9001 standard, RETROCRAFT is also an interaction field where we pairs craftsmen’s handicraft & designers’ creativity to produce our ultimate pieces.
Although having a great foundation of remarkable handcraft techniques and mechanical backups, it has not stopped us on reinforcing new materials and fresh concepts for the best-fit substance and ideas.
RETROCRAFT is aspiring to create high standard product lines that highlight the value of wonderful workmanship and meticulously design that worthy timelessly.
Brand Philosophy – RETROCRAFT is a result of unique design and sophisticated craftsman, it is high end and contemporary art piece that you can wear and carry on a daily basics. We are unlike luxury accessories as we are made for those who seek for stylish, functional and enduring eyewear.
One thing you won’t see from RETROCRAFT is redundant commercial
campaigns flooding all over the place. Simply because we believe that every penny you spend should go to that pair of glasses directly and completely for it’s quality and value.
Goal & Insight – RETROCRAFT was born with a mission of being a viable
alternative to labeled eyewear brands, as we are devoted to bring the most valuable piece with supreme materials, exceptional designs and durable qualities to our consumers by reducing cost on unnecessary advertising and trading but increasing potential of the product value at the same time.
Craftsmanship – Believing in “ Details is the key”, RETROCRAFT not only invests long hours of research and experiments, but also undergone complex engineering processes to ensure that we produce the finest product. Spot on the featured hinge in order to fit facial shapes of customers from difference nations, we distinguish the result with quality and style.
Design – Inspired by golden elements from the 50’s to 90’s, RETROCRAFT adds a little drop of classics to boot up the tasteful features spontaneously while the logo is intentionally subtle to highlight the product itself. The decorated hinge, use of beta titanium and on the other hand gives polarized lens a full functional consideration.
The handiwork various base on different design, we apply, adapt and
excavate essential needs for each item, whether it is a new materials, a new technology, a new skill or even a brand new perspective.
RETROCRAFT guarantees that you don’t have to give up the practical utility while wanting to have style and be chic; a pair of fine crafted and designed glasses should allow indigenous craftsmanship to echo with the modern touch, as this we can promise indeed.
The logo is diamond in shape. Diamond is elegance, detail and high quality, which equally representing to our brand's concept. For the brand name, in order to emphasis the two elements that the brand focus on-unique retro design style and sophisticated craftsmanship, we take "R" from Retro and "C" from Craft to form the logo.
Asian has a distinguishable face shape and curve versus rest part of the world, this is why we develop the first collection to ensure they are tailor made for Asian. Our products are distributed and sold in most of the Asia pacific regions. In Asia, we have built strong network in the great China area, includes Japan, Korea, Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines.
We work with the best eyewear distributors in each Asia countries. We shall appoints reputable local opticians to ensure the maximum exposure of our brand in selected malls and areas. This shall benefit both the optician and also the brand.